Hisense 50AE7400FTUK 50" 4K UHD Smart TV

Simply brilliant 4K HDR performance

Jump into a world of immersive detail with the Hisense AE7400F. 4K HDR Certified resolution delivers breathtaking picture quality and support for Dolby Vision™ delivers brighter highlights and deeper blacks. Sports Mode automatically detects when you are watching sport for an immersive stadium experience, from picture to sound. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, Freeview Play and more, and control your TV using voice with Alexa built-in.

Breathtaking 4K picture clarity

With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.

Vivid, lifelike images with Dolby Vision™ HDR

Inspired by cinema technology, Dolby Vision™ HDR technology can deliver highlights up to 40 times brighter and blacks that are 10 times darker than a standard picture, resulting in astonishing brightness, colour, contrast, detail and dimensionality.

Immersive multi-dimensional audio

Never miss a sound with DTS Virtual: X™. Dialogue is automatically recognised and separated out from background noise for a clearer audio experience. You can also listen at higher volumes without distortion.

See the world in more colour

Immerse yourself in colour that's true to reality. With a wider range of shades on display - see roses in vivid reds, lush grasslands in vibrant greens and deep oceans in brilliant blues.

Upgrade HD content to near-4K quality

Intelligent AI-powered algorithms analyse the image frame-by-frame to adjust adjacent pixels accurately for super clarity.

Enjoy an immersive stadium experience with Sports Mode

In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity.

Unibody design

Seamless one-body design that reaches from back of the TV to the edges of the display.

Central stand design

Complementing any modern living space, it’s reduced width makes it easy to fit onto smaller TV cabinets.

Near Bezel-less frame

An almost edge-to-edge display, the near bezel-less design offers a natural, more immersive viewing experience.

It's all about U

Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play.

The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.

Launcher view

Discover a world of entertainment effortlessly and customise based on your favourite apps.

Content Discovery

Preview recommendations of the latest shows and movies from the selected app.

One Touch Access

Simply press one of the dedicated buttons on the remote for quick access to the most popular apps.

Alexa built-in

Use Alexa via the Remote NOW app to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.